Make Money With Google Adword

What is AdWords?
Put simply, AdWords is Google’s online advertising platform that can help you drive interested people to your website. AdWords allows you to take advantage of the millions of searches conducted on Google each day. You create ads for your business and choose when you want them to appear on Google above or next to relevant search results. The concept is simple: you enter words relevant to your products or services and then AdWords shows your ad on Google when someone searches for that or related words.
How Does AdWords Work?
Say you searched for window repair, Google combs through billions of webpages, blogs and other listings to find ones most relevant to window repair. The webpage links that appear below the search bar are your results. There are thousands of search results and within these are some businesses that are also providing window repairs. Not all businesses are listed on the top results page, but AdWords gives businesses visibility, even if their website is not in the top search result. AdWords can help get your business appear on Google in front of many potential customers. People search, find your business, click on your link and they could become your customers.


AdWords Helps your Business Grow
Let’s take a look at another example of how Google AdWords can help you grow your business. Say you want to attract customers in your local area, AdWords lets you pick when and where you want your ads to show. That means you can target your ads so whenever people in your state, province, region, city or neighborhood search for businesses like yours, your ad shows up next to their search results.

 

Reach Customers Across the Web
With AdWords you can also display your ads on thousands of sites across the web. Your ads will show up when potential customers are visiting sites related to the products and services you offer. For example, let’s say you sell fitness apparel. Your ads might appear on sites that discuss fitness, workouts, healthy living and related topics. Anyone browsing the web for new workout gear and anything about the latest fitness trends may be interested in buying from your site.

Go Mobile with AdWords
Lastly, every day millions of people access the internet from their mobile devices. They research products and services, search for local businesses and click on your ad from their mobile phone to call you directly for more information. Your potential customers are on the move and with AdWords your business can be wherever your customers are.

Manage your Advertising Budget with AdWords
As you can see, Google AdWords can help you attract new customers and help you grow your business online in addition to helping you create ads that target the people most likely to buy your products and services at the time their most ready, AdWords helps you manage and control your advertising budget. With AdWords you can select the maximum amount that you’re willing to spend and you only pay when someone clicks on your ad and visits your site.

 

Google AdWordscan be a key part in marketing and growing your business online. It allows potential customers to find you on Google and many other websites. Remember, you only pay when potential customers click on your ad and actually visit your website. It lets potential clients know you’re open for business online. It’s the smart way to attract customers on the go. AdWords is a handy way to attract customers near or far from you. You can take your online marketing to the next level with Google AdWords.

One of the most effective ways that you can increase the performance of your AdWords account is by helping to improve the quality score of the keywords you’re targeting. As quality score can have an impact on impressions, average cost per click, and average ad position, spending time on helping increase the quality score of the keywords you are targeting will have a lasting impact on your AdWords account. Today I’ll be talking to you about ways you can improve your quality score on AdWords.

 

First off would be targeted AdGroups. What this basically means is ensuring your account has large number of AdGroups, each with a common theme. For example, if I was a mobile phone insurer, I would probably want AdGroups that promote the fact that I do IPhone, Blackberry and Samsung insurance. What this would then mean is, if someone typed “IPhone insurance” into Google, they’d be served with really relevant adverting that states the fact that I insure IPhones. This results in you going to be attracting a lot more clicks and have a lot higher click-through rate with AdWords. If you have a higher click-through rate, Google is going to see you as being really relevant for that keyword and award you with a much higher quality score for your AdWords account.

Next off would be landing pages. What this basically means is if someone clicks on a piece of your advertising, they should be directed on to a page on your website that clearly in line with the original piece of advertising. Going back to my first example, if someone typed in “IPhone insurance,” clicked on my AdWords ad promoting this, they should go to a page that is clearly all about IPhone insurance policies and not just about general phone insurance. If someone goes through that journey with AdWords on to my site, then they’re more likely to stay on the site and less likely to bounce. If I have a low bounce rate on that keyword, then Google is going to see me as being really relevant for that particular term and award me with a much higher quality score for my AdWords account.

Finally we have negative keyword research; this is really important. If you’re spending time looking at the different keywords and searches you want to target on Google with AdWords, you need to spend just as much time looking at the searches you do not want to target. For example, if I was doing the mobile phone insurance and I only insured IPhones, but didn't insure Blackberry’s and Samsung’s phones, I would need to look at all the different searches that people are carrying out for Blackberry and Samsung phone insurance and exclude that from any of the searches hat might be generated by my AdWords ad. What this would then mean is that people are less likely to bounce on my advertisement and are more likely to click on it because I’m only serving it to searches about IPhones. I’m going to be much more relevant for those keywords and Google again is going to give me a much higher quality score on my AdWords account.

Today I’ll be talking to you about keyword match types in AdWords because I see a lot of campaigns that have been set up by people who essentially don’t know what they’re doing. I tend to see a lot of the same common mistakes in every campaign. Hopefully by the end of this article, you’ll be able to avoid those mistakes everyone makes and end up saving some money with Google AdWords.

One of the biggest mistakes people make is the misuse of match types in Google AdWords. One reason for this is because Google makes it very easy for you to set up an AdWords campaign and defaults everything to a broad match. The match types available on AdWords are “exact,” “phrase,” “broad” and “broad match modifier.” In this article I’ll be talking mostly about the first three match types.

For example we are going to use “dog leads” as our keyword. Here is how the different match types would work:

[EXACT] For an exact match, the searcher has to literally type the exact words you are targeting onto Google; in this case they would have to type in “dog leads” in order to display your ad.

[PHRASE] If you set your AdWords campaign to phrase match, the keyword has to exist in a phrase for your ad to show up on Google. “Long dog leads in California.” You can prefix or suffix other words to that phrase, but the keyword itself must remain in-tact; you can’t mix the words up and change their order or add words in the middle of the keyword.

[BROAD] Broad match is different, every word can be replaced with another word, the order can be mixed up, and it’s really letting Google AdWords decide what seems to be relevant to the keyword that you've chosen. For example if someone was to type in “Discount Animal Harnesses,” your ad on dog leads could possible show up.

Above you see a scale of control with the different options of match types. You have a lot of control over exact match keywords, phrase match opens up a bit and broad match is the widest possible scope because you can have any one of your keywords replaced by whatever Google AdWords deems relevant and as a result you have the least control over your campaign. Note this is the default match type that AdWords sets up.

 

How can you control when your ads are displayed through keywords? With keywords, there are always negative keywords that come along with it and like regular keywords you have the option of “exact,” “phrase” and “broad” negative keywords. The same rules apply for negative keywords as it does for positive keywords. For example, let’s use cat leads as our negative keyword. Exact negative keywords would prevent your AdWords ad from being displayed if someone was to type in cat leads. You can also exclude words such as cheap, free, or review to try to limit the amount of impressions your ad has based on what you sell.

This is a basic overview of match types in Google AdWords, but it’ll help you save money because you’ll now know how to control your AdWords campaigns and not let Google drain your wallet by showing your ad to irrelevant searches that people may type in.

 

When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
You can edit your ads and adjust your budget until you get the results that you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.

Adwords is an awesome app that I really want to use because it allows you to create ads of your own. They can also get you to start your own business. Because Adwords runs through Google, it is easier to search for window repair. As quoted in the post, "Google combs through billions of webpages, blogs and other listings to find ones most relevant to window repair." Another tasty advantage is that the Adwords webpage links that appear below the search bar are your results. Most businesses are listed on the top search results page, but AdWords gives every business visibility, even if their website does not exist in the top search result. AdWords can also help get your business appear on Google in front of many potential customers. How it works is that people search, find your business, and once they click on your link, they could become your customers. I love Adwords because it's fast and easy!!!!!!!!