This guest post is written by Francis Santos of Benchmark Email.
The relevance of SEO in the social media era is a topic that dominates many discussions these days. While the social web has no doubt changed a lot of things, the importance of optimizing one’s site for search engine visibility remains the same. Here are five hot SEO tips that can be used by webmasters of any experience level.
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Many website owners are under the impression that they need to tally up a high number of backlinks from third-party sites. This is certainly a highly recommended practice, but linking to the pages within your own site can also help the cause. The deeper you link, the more valuable your content in the eyes of the search engines.
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Social networking is all the rage, but when it comes to SEO, social bookmarking is arguably just as valuable. Social bookmarking sites have been known to drive tons of quality traffic because of their popularity, authority, and of course, the essential linking factor. Luckily, there are plenty of options for incorporating such tools in your SEO strategy.
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Do you run marketing campaigns or newsletters through email? If so, that content could work wonders for your SEO efforts. After your campaign or newsletter has run its course, you can take that same content and archive it on your website for later viewing. This tends to work very well when you are pushing evergreen content that never loses its value. Be sure to optimize your archived material with keywords and the like, and you can continually benefit from it.
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This is perhaps one of the easiest things you can do to bolster your SEO efforts. It is also an important practice to follow in the post Panda era of the web. One of the many things Google Panda aimed to crack down on was duplicate content, which it felt was clogging up the search results and reducing the visibility of original material. Simply keeping your content original at all times will give you a huge edge over those going the cheap route.
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The days of being able to cram a bunch of keywords into low quality content and be rewarded with high search engine rankings are long gone. Good riddance. These days, Google and other search engines are out to reward sites that deal in high quality content only. So what constitutes as high quality content? Content that is not only optimized to attract the search spiders, but also appeal to real human visitors.
Even in an internet world dominated by social media and advanced technology, good old fashion SEO continues to the one of the most effective ways to increase visibility and drive traffic. Give these tips a try, and you will understand why this practice continues to be a hot topic in numerous online circles.
You may like to read:
About The Author
You may like to read:
- 3 Highly Effective SEO Techniques For Building Backlinks and Traffic
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1. Deep Link Internally
Many website owners are under the impression that they need to tally up a high number of backlinks from third-party sites. This is certainly a highly recommended practice, but linking to the pages within your own site can also help the cause. The deeper you link, the more valuable your content in the eyes of the search engines.
You may like to read:
2. Indulge in Social Bookmarking
Social networking is all the rage, but when it comes to SEO, social bookmarking is arguably just as valuable. Social bookmarking sites have been known to drive tons of quality traffic because of their popularity, authority, and of course, the essential linking factor. Luckily, there are plenty of options for incorporating such tools in your SEO strategy.
You may like to read:
3. Archive Email Content
Do you run marketing campaigns or newsletters through email? If so, that content could work wonders for your SEO efforts. After your campaign or newsletter has run its course, you can take that same content and archive it on your website for later viewing. This tends to work very well when you are pushing evergreen content that never loses its value. Be sure to optimize your archived material with keywords and the like, and you can continually benefit from it.
You may like to read:
4. Create Original Content
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5. Settle for Nothing Less Than High Quality
The days of being able to cram a bunch of keywords into low quality content and be rewarded with high search engine rankings are long gone. Good riddance. These days, Google and other search engines are out to reward sites that deal in high quality content only. So what constitutes as high quality content? Content that is not only optimized to attract the search spiders, but also appeal to real human visitors.
Even in an internet world dominated by social media and advanced technology, good old fashion SEO continues to the one of the most effective ways to increase visibility and drive traffic. Give these tips a try, and you will understand why this practice continues to be a hot topic in numerous online circles.
You may like to read:
- Image Alt Text Vs Image Title Tags- Which Is Important For SEO?
- How To Check Whether A Link Is Nofollow Or Dofollow?- The Plugin
About The Author
5 SEO Tips That Anyone Can Use
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